DNS / Ad Blocking

Pi-hole vs AdGuard Home

Short version: if you are setting up network-wide ad blocking from scratch in 2026, install AdGuard Home. It ships encrypted DNS (DoH, DoT, DoQ), per-device rules, and parental controls in one binary, things Pi-hole still needs sidecar containers or regex gymnastics to approximate. Pi-hole v6 is the best Pi-hole has ever been, with the old lighttpd and PHP stack replaced by a single FTL binary that serves the web interface and a REST API itself. Both are free, open source, and block ads equally well when fed the same lists. The real decision comes down to whether you want features built in or you enjoy assembling the pieces yourself.

Updated 2026-07-01 · by

Side by side

Pi-holeAdGuard Home
Price and licenseFree, open source (EUPL 1.2)Free, open source (GPLv3)
Current version (July 2026)v6 (FTL 6.6.2, May 2026)v0.107.77 (June 2026)
DNS enginepihole-FTL, a C daemon built on an embedded dnsmasq forkGo resolver built on AdGuard's dnsproxy library
Serves encrypted DNS to clientsNo, plain port 53 onlyYes: DoH, DoT, DoQ, DNSCrypt
Encrypted upstream DNSNot native, requires cloudflared or unbound alongsideNative DoH/DoT/DoQ, defaults to Quad9 (https://dns10.quad9.net/dns-query)
Per-client settingsGroup system: assign clients to groups with their own listsFull per-client config by IP, CIDR, MAC, or ClientID: upstreams, lists, services, SafeSearch
Parental controlsDIY with blocklists and regexBuilt in: adult content filter, forced SafeSearch, service blocking with schedules
PlatformsLinux only (Debian, Ubuntu, Fedora, Raspberry Pi OS), plus DockerLinux, Windows, macOS, FreeBSD, OpenWrt, plus Docker and Snap
DHCP serverYes, via dnsmasq (very mature)Yes, own implementation (works, less battle tested)

Installation and What Changed in Pi-hole v6

Pi-hole v6 landed in February 2025 and was the biggest rework in the project's history. The web interface and a new REST API are now embedded directly in the pihole-FTL binary, so lighttpd and PHP are gone from the stack entirely. FTL binds ports 80 and 443 itself and falls back to 8080/8443 if something else owns them. Configuration consolidated into /etc/pihole/pihole.toml, and the project has kept a steady release pace since (FTL 6.6.2 shipped May 2026 with a batch of upstream dnsmasq CVE fixes). Install is still the famous one-liner, curl -sSL https://install.pi-hole.net | bash, or the official pihole/pihole Docker image. It remains Linux only: Debian, Ubuntu, Fedora, CentOS Stream, Raspberry Pi OS.

AdGuard Home has been a single Go binary since day one, so v6 mostly brought Pi-hole to where AdGuard Home already was architecturally. You install it with their script (curl -s -S -L https://raw.githubusercontent.com/AdguardTeam/AdGuardHome/master/scripts/install.sh | sh -s -- -v), the adguard/adguardhome Docker image, or a Snap. First boot serves a setup wizard on port 3000 that walks you through picking listen interfaces and creating an admin account. It runs on Linux, Windows, macOS, FreeBSD, OpenBSD, and OpenWrt routers, which matters if your homelab is a NAS or a repurposed office PC rather than a Pi.

Either one is a ten-minute install. The practical difference is portability: Pi-hole assumes a Linux box, AdGuard Home runs basically anywhere you can copy a binary.

Encrypted DNS Is the Biggest Practical Difference

AdGuard Home does encrypted DNS in both directions natively. Give it a TLS certificate and it will answer clients over DNS-over-HTTPS, DNS-over-TLS, DNS-over-QUIC, and DNSCrypt. Upstream, it speaks all of those too, and the default upstream out of the box is Quad9 over DoH (https://dns10.quad9.net/dns-query), so your queries leave the house encrypted without you touching anything. The ClientID feature is the sleeper hit: a device connecting via DoT or DoQ can identify itself in the hostname (like eliza-tablet.dns.example.com), so per-device rules follow the device even when it is not on your LAN.

Pi-hole speaks plain DNS on port 53, full stop. That is fine inside your network, but if you want encrypted upstream you bolt on cloudflared as a DoH proxy or, better, run unbound as a local recursive resolver. Pi-hole plus unbound is the canonical setup, it is well documented in the official docs, and honestly it is the strongest privacy configuration of anything discussed here because you stop trusting any third-party resolver at all. But it is a second service to install, monitor, and update.

The everyday test: point an Android phone's Private DNS setting at your server. With AdGuard Home that works out of the box once TLS is configured. With Pi-hole it simply cannot, because there is nothing listening on 853. If encrypted client-side DNS is on your wishlist, this comparison is already over.

Per-Client Rules and Parental Controls

AdGuard Home treats clients as first-class objects. You define a client by IP, CIDR range, MAC address (when AdGuard Home is your DHCP server), or ClientID, and then give that client its own upstreams, its own blocklists, forced SafeSearch on Google/YouTube/Bing/DuckDuckGo, the adult-content filter, and per-service blocking with schedules. Blocking TikTok and YouTube on the kids' devices on school nights while leaving your desktop untouched is a five-minute GUI task, no custom regex required. Rule syntax supports $client and ctag modifiers, so one rule can target one device.

Pi-hole's answer is the group system, which arrived in v5 and carries into v6. You assign clients to groups and attach adlists, exact domains, and regex entries per group. It genuinely works, and for straightforward cases (a strict list for the kids' VLAN, a permissive one for your lab) it is enough. But there are no SafeSearch toggles, no service presets, and no schedules. You are hand-rolling all of that with regex, cron jobs, and third-party lists.

For a family network, AdGuard Home wins this category outright, and it is not close. Pi-hole's groups are a capable mechanism; AdGuard Home ships the finished feature.

Blocklists, Filtering Syntax, and the Dashboards

Out of the box, Pi-hole ships with the StevenBlack unified hosts list and AdGuard Home ships with the AdGuard DNS filter. Both let you add as many lists as you want, and blocking effectiveness is functionally identical when fed the same lists, because DNS blocking is DNS blocking. The syntax ceiling differs, though: Pi-hole reads hosts-format lists, simple Adblock-style entries (||example.com^), and its own regex format. AdGuard Home parses full AdGuard rule syntax including modifiers like $dnstype, $dnsrewrite, $important, and $client, which lets a single list do things Pi-hole needs regex plus local DNS records to replicate.

On dashboards, Pi-hole still has the edge for data hoarders. FTL keeps a long-term SQLite query database (365 days by default) and the ecosystem of Grafana dashboards, Home Assistant integrations, and PADD-style status screens built on its API is enormous. AdGuard Home's dashboard is cleaner and does per-client drill-down nicely, with a 24 hour stats window by default and 90 days of query log retention, but the third-party tooling around it is thinner.

Set expectations correctly with either: neither blocks YouTube, Twitch, or Facebook in-app ads, because those are served from the same domains as the content. DNS blocking kills third-party ad domains, trackers, and telemetry. Anyone promising more is selling something.

Performance, Maintenance, and Ecosystem

Performance is a wash at homelab scale. FTL is a lean C daemon and AdGuard Home is a single Go binary; both idle at trivial CPU and a small memory footprint, and both will happily serve a busy household from a Raspberry Pi Zero 2 W or the smallest VM you can be bothered to create. Do not pick based on benchmarks, you will never feel the difference at home query volumes.

Maintenance and project health both look good in 2026. Pi-hole updates with pihole -up and has a decade of community answers for every error message you will ever see. AdGuard Home is backed by the AdGuard company and ships fixes fast: v0.107.75 patched a DoQ/DoH vulnerability in May 2026 and v0.107.77 closed a path traversal CVE in June 2026. Take that as evidence of an actively maintained project, and also as a reminder to keep whichever one you run updated, since your DNS server sees everything.

Backup and migration are easy on both sides: Pi-hole's Teleporter exports everything in one archive, and AdGuard Home's entire config lives in a single AdGuardHome.yaml you can drop into version control. Running either in Docker makes rebuilds a non-event.

Where Pi-hole wins

  • FTL is a battle-tested C daemon built on dnsmasq, about as proven as DNS software gets
  • v6 killed lighttpd and PHP: one binary now serves DNS, the web UI, and a real REST API
  • A decade of community support, guides, and integrations (Grafana, Home Assistant, PADD)
  • Long-term query database with 365-day retention by default, great for analytics
  • Canonical, well-documented pairing with unbound for fully recursive, no-third-party DNS
  • Group management covers most per-device blocking needs without extra software

Where AdGuard Home wins

  • Serves DoH, DoT, DoQ, and DNSCrypt to clients natively, no sidecar containers
  • Encrypted upstreams out of the box, defaulting to Quad9 over DoH
  • True per-client settings by IP, CIDR, MAC, or ClientID, including per-client upstreams
  • Parental controls built in: adult filter, forced SafeSearch, service blocking with schedules
  • Runs on Linux, Windows, macOS, FreeBSD, and OpenWrt from a single Go binary
  • Full AdGuard filtering syntax with $client, $dnstype, and $dnsrewrite modifiers

Which to pick, by situation

Your situationPickWhy
Fresh install for a family network where the kids' devices need different rules than yoursAdGuard HomePer-client settings, forced SafeSearch, and scheduled service blocking are GUI checkboxes, not regex projects. Identify the kids' devices by MAC or ClientID and you are done.
You already run Pi-hole v5/v6 with unbound and it worksPi-holeDo not migrate a working resolver for features you will not use. Pi-hole plus unbound is still the strongest privacy setup, and v6 modernized the stack under you for free.
You want phones and laptops using encrypted DNS (Android Private DNS, DoH) pointed at your own serverAdGuard HomeIt serves DoT, DoH, and DoQ natively with a certificate. Pi-hole has nothing listening on 853 and no plans to.
You live in Grafana and want a year of query history and deep statsPi-holeFTL's long-term database plus the huge ecosystem of Grafana dashboards, PADD, and Home Assistant integrations is unmatched. AdGuard Home's tooling scene is thinner.
Your 'server' is a Windows box, a NAS, or an OpenWrt routerAdGuard HomeIt runs natively on Windows, macOS, FreeBSD, and OpenWrt. Pi-hole requires a Linux distro or Docker, no exceptions.
You want maximum privacy and are willing to run two servicesPi-holePi-hole forwarding to a local unbound recursive resolver means no third party sees your full query stream, not even Quad9. The official docs walk you through it.

The verdict

For a new install in 2026, AdGuard Home is the better tool for most people, and it is not a coin flip. Native DoH/DoT/DoQ, real per-client configuration, and built-in parental controls are features homelabbers actually use, and Pi-hole either lacks them or requires a second service and hand-written regex to approximate them. Pi-hole v6 is a genuinely excellent release, the FTL consolidation was overdue and well executed, and its community, analytics depth, and the unbound pairing keep it the right choice for people who already run it or who want a fully recursive resolver. But feature for feature, out of the box, AdGuard Home simply does more of the job by itself. If you are staring at a fresh VM deciding which curl command to paste, paste AdGuard Home's.

Choose Pi-hole if you already run Pi-hole happily, want the dnsmasq-based engine with a decade of community tooling behind it, plan to pair it with unbound for fully recursive DNS, or want the deepest long-term query analytics

Choose AdGuard Home if you are starting fresh and want encrypted DNS, per-device rules, and parental controls working out of one binary, or your server is not a Linux box

Official links

FAQ

Is AdGuard Home better than Pi-hole at blocking ads?

Not inherently. Both block at the DNS level, so with the same blocklists they stop the same domains. AdGuard Home pulls ahead on everything around the blocking: encrypted DNS, per-device rules, and parental controls, all without extra software.

Does Pi-hole support DNS-over-HTTPS or DNS-over-TLS?

Not natively, in either direction. For encrypted upstream you add cloudflared (DoH proxy) or unbound (recursive resolver with DoT support). Pi-hole cannot answer clients over encrypted DNS at all; AdGuard Home can.

Are Pi-hole and AdGuard Home both really free?

Yes. Pi-hole is open source under EUPL 1.2, AdGuard Home under GPLv3. Neither has a paid tier. Do not confuse AdGuard Home (self-hosted, free) with AdGuard's paid apps or their hosted AdGuard DNS service.

Will either one block YouTube or Twitch ads?

No. Those ads come from the same domains as the video content, so DNS blocking cannot separate them. Both tools handle banner ads, trackers, telemetry, and malware domains; in-app video ads need browser-level blockers like uBlock Origin.

Can I run Pi-hole and AdGuard Home at the same time?

You can, typically one as primary DNS and the other as secondary, but you get split logs and duplicated list maintenance. A better pattern for redundancy is two instances of the same tool, synced with a tool like Nebula Sync or by copying AdGuardHome.yaml.

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